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THE NEW VISION |  BUKEDDE |  ORUMURI |  RUPINY |  ETOP |  SUNDAY VISION |  BUKEDDE KU SSANDE |  CHOGM |  ENTER UGANDA | 



 

COMPANY PROFILE
The New Vision Printing & Publishing Company Limited (NVPPCL) started business in March 1986 and continues to grow into a multimedia business focusing on newspaper, magazines, internet publishing, television, radio broadcasting, commercial printing, advertising and distribution services.

NVPPCL enjoys 60% of the print media advertising spend and 65% of the market share of all newspapers sold in Uganda. NVPPCL is now listed on the Uganda Stock Exchange.

In the financial year ending June 2008, turnover exceeded 35 billion, with New Vision being of the top 40 tax payers in the country.

MISSION
NVPPCL has a mission to inform, educate and entertain, accurately and openly, for a better world.

VISION
NVPPCL will expand as the dominant multimedia enterprise through editorial innovations and world-class practices

VALUES
 Honesty, openness and integrity
 Courage backed by Research and Facts
 Innovative, ambition and continuous Improvement
 Excellence in operation, people, customer care both internal and external,
 Meritocracy, performance, product quality, and service
 Zero tolerance to corruption
 Social Responsibility

PRODUCTS

NVPPCL is a multimedia publishing house, with interests in newspapers, magazines, internet publishing, commercial printing, radio and television broadcasting. It also provides advertising and circulation distribution services.

OFFICES:
Kampala
NVPPCL head office is located on plot 19/21, First Street Industrial area.

Western Uganda – Masaka, Mbarara, Fort Portal,
Eastern Uganda – Jinja, Mbale, Soroti, Tororo
Northern Uganda – Lira, Arua, Gulu
Central Uganda – Luwero

NEWSPAPERS

he Uganda newspaper market is mature, therefore New Vision continuously develops new products to generate additional readership and meet the ever changing market needs. All the newspapers are regularly redesigned giving them a fresh look and keeping them up-to-date with global design trends.

THE NEW VISION is the leading English daily newspaper with several editions from Monday to Friday aimed at the discerning reader seeking balanced and accurate information. Since inception The New Vision has been the leading daily in Uganda, enjoying a 65% market share of the total daily newspaper sales.

The New Vision editorial philosophy is to provide “information of record” and in a balanced way, covering all the facts and leave the opinion of the matter to the reader. The newspaper has various sections making up the whole paper, with a strong emphasis on enhanced reader value. The added value features include: - Education Vision & Jobs, Woman’s Vision, Health & Beauty, Farming, Business Vision and Weekend Vision.

The New Vision newspaper supports Education in Uganda and publishes advanced career/study guides and conducts direct school education through the “Newspapers in Education” program.
Circulation ABC – 31,000

SATURDAY VISION is an English weekend entertainment newspaper aimed at leisure, entertainment & relaxation for all Ugandans. It offers a variety news features, sports, commentary and entertainment. The entertainment package includes Essence for her, Total man, Children & Teens, Intimate, Wellbeing, Krazy Krazy, Homes, Have you heard (gossip column) and Weekend Soccer.
Circulation – 31,000

THE SUNDAY VISION is the best selling newspaper in Uganda and the only newspaper in East Africa to have an A4 magazine, inserted free with every copy. Published in English and aimed at discerning and AB income Ugandans. This is the premier weekend read that offers a variety of background news features, sports, commentary and entertainment, The Sunday Vision also caters for the vast religious category in Uganda and publishes Alive the only Christian Religious supplement available in the country. Its entertainment package includes its Kawa, Tech Buzz, Personal Finance, and Children section, The Sunday Magazine includes Fashion Police, Society, Lifestyle, Style, Parenting, People, Travel, Turning Point and Bad Idea.
Circulation ABC – 29,500

BUKEDDE is the only daily paper published in Luganda. It is the most brand loyal newspaper in Uganda and is an integral part of the average working Ugandan’s day. Focusing on the community and the human side of life, the newspaper attracts up to 15 readers per copy. Bukedde is also the only daily newspaper with a dedicated section on the KABAKA, the Buganda cultural king, and is highly regarded as the formal authority on the KABAKA and his people. It has a variety of features which include farming, relationship advice, leisure, traditional remedies, shocking eye openers, Women and health, entertainment, art, people, what’s on and sports
Circulation ABC – 21,580

BUKEDDE Ku SSANDE is an entertaining family paper published in Luganda every Sunday. It has a variety of entertaining features about places, events and people which include news and commentary, leisure, children and health, lifestyle and sports.
Circulation ABC – 21,580

REGIONAL NEWSPAPERS
Regional newspapers are published weekly and focusing on the everyday life and human interest side of the communities in Western, Northern and Eastern Uganda. The Vision Group is the only publishing house in Uganda producing local language newspapers for the different areas in Uganda.

ORUMURI is published in Runyakore/Rukiga weekly every Monday. The main circulation area is the western part of Uganda, from Masaka to Kabale, including Toro, Kasese, Bunyoro. Orumuri offers a variety to its readers which includes Local and international news, gossip, relationship education, politics, community news and gossip, wedding pictorial, business, herbal remedies, farming, weekly news round up and sports.
Circulation – 19,500 copies per week

RUPINY is published in Luo weekly every Wednesday. The northern part of Uganda, Gulu and Lira are Rupiny’s main circulation area. Rupiny has a variety of features such as local and international news, politics, relationship advice, sports, community news & gossip, business, leisure, crazy crazy country, pictorials and readers’ letters & opinions.
Circulation – 6,500 copies per week

ETOP is published in Ateso weekly every Thursday. The main circulation area covers North Eastern Uganda, Soroti, Katakwa and Kumi. Etop gives its readers value for money with a variety of features that include Regional and international news, relationship advice, sports, community news and gossip, business, Crazy crazy Country, pictorial and readers’ letters & opinions.
Circulation – 7,600 copies per week

MAGAZINES

Magazines deliver high-end niche audiences which is an attractive vehicle to reach more people. Magazines in Uganda, like the rest of the world are the fastest growing print media opportunity.
Vision Group prints several magazines that currently compromise of :-
 Entertainment magazine City Beat
 Sports magazine Premiership magazine
 Wedding magazine like Bride & Groom
 Women magazine Flair,
 Specialty magazine like Secondary Schools Directory, Uganda 2009
 Special Events Souvenir magazines like World Cup, CHOGM magazines

In addition new titles are currently under consideration to reach different niche audiences.

PREMIERSHIP is the only soccer magazine published regularly in Uganda and is aimed at the football enthusiast, it covers all European, English, African and local soccer, plus cover local stars playing internationally.
Average monthly circulation is 13,000 copies.

CITY BEAT is the only entertainment magazine published in Uganda aimed at locals between the ages of 19 and 35 who enjoy the finer side of life and have money to spend & enjoy.
Average monthly Circulation is 7,000 copies.

BRIDE & GROOM is aimed at couples planning, having or attending a wedding, covering all items from budgeting, through to fashion and the wedding ceremony.
Circulation is 11,000 copies per quarter.

FLAIR for her is designed for high-end females, covering all aspects of the working executive, working mother, fashion and life, it is published every second month.
Circulation is 5,000 copies every two months.

SECONDARY SCHOOLS DIRECTORY taps into the lucrative educational market in Uganda. It is published annually in January.
Circulation of 4,500 copies.

UGANDA IN 2009 is an annual prediction magazines focusing on all spheres of life for the coming New Year. It is published annually in January
Circulation of 4,000 copies

WEBSITES PUBLISHING

The New Vision has continued to invest in internet operations believing that in the long-run, the internet will become the primary delivery vehicle for newspapers which will eventually have their role redefined as electronic content providers.

The website is designed by international consultants with key targets to include generating more local traffic, more advertising revenue, creating a faster database and a new content management system.

www.newvision.co.ug - carries digital versions of all the above products. It is the most visited Ugandan website with approximately 3,924,904 page views a month.

www.enteruganda.com – is the definitive guide to all services and activities in Uganda

www.chogm.co.ug – Resource and news site for CHOGM Uganda 2007

www.jobs.co.ug – Comprehensive jobs site offering listing jobs and candidates

www.schools.co.ug – Comprehensive schools directory

 

BROADCASTING

New Vision broadcast services are growing continuously and currently New Vision has three strategic radio stations and a free to air television:-

RADIOS

VISION VOICE 94.8FM
Is a Stereo news radio station covering much of Kampala and broadcasts in English. Its content and programs give it a unique identity of infotainment, offering a variety of programs each tailored to the target market.

BUKEDDE FM 100.5
Bukedde FM broadcasts in Luganda offering its listeners a blend of entertainment and information. The radio station shares a close & beneficial relationship with the readership of the Bukedde newspaper. Bukedde FM 100.5 grew to the number four station in the country after only 7 months of broadcasting and is expected to be number 1 within two years.

RADIO WEST 100.2FM
Radio West is western Uganda’s dominant Radio Station offering regional news, music & entertainment. It is also available on the following frequencies in the respective areas:-
94.3 FM KABALE, 106.6 FM MASAKA, 95.2 FM KAMPALA, 91.0 FM FORT PORTAL

RADIO RUPINY 95.7 FM
Radio Rupiny is the new radio station, based in GULU for the people of the northern part of Uganda, stretching from Lira, round to Kitgum and Gulu. Broadcasting in a mixture of Acholi and Luo with a mixture of politics, news, infotainment and music (Local and some international) it is the radio of choice for the people of the north.

ETOP RADIO 99.4 FM
Based in Soroti, ETOP RADIO is the next step for the successful newspaper ETOP for the people of the eastern part of Uganda. From Tororo, Mbale and Soroti, broadcasting in Ateso. The radio offers a mixture similar to sister station in the North, with a combination of politics, news, infotainment and music (Local and some international). ETOP radio is expected to grow massively in the next two years.

TELEVISION

BUKEDDE TV
Uganda’s only Luganda TV station dedicated to the Baganda people of central Uganda.
Reaching a 100 KM radius from the centre of Kampala, the station talks to people from Luwero to Jinja, Masaka to Entebbe and includes the Ssese Islands. A potential population of 8 million people,
The viewers of Bukedde TV are the teachers, traders, farmers, civil servants and workers from the heart of the country.
Featuring programming of a local nature, with a mixture of movies, local features, local and international soaps, sports (mainly soccer), news and extensive debates

Bukedde TV, the first and only local TV station in Uganda.

PRINTING SERVICES

PRE-PRESS: Vision Printing is fully equipped for complete pre-press services with modern workstations and latest production software, a UNIX server network, We offers in-house direct to plate services including graphic designing and scanning. We accept Macintosh and PC based files on CD, FTP transfers or e-mail and output Plates on a CTP (Computer to Plate) from a SCREEN and KODAK Pre-Press Systems at a resolution of 2400 dpi with a maximum plate size of B1.

PRESSROOM
 Web Offset – Goss Machines
 A3+ four colour flat sheet press – SM52
 A0+ two colour flat sheet press - Planeta
 A1+ 4 colour Flat sheet press – Ryobi computerised Printer with automatic inking registration units’ and infrared dryers.
 Perforating machine for receipt books, invoice books, voucher books, etc.

BINDERY: To ensure that we are able to give our clients a comprehensive service and quality job, our binding department is well equipped with;
 Muller Martini – inline automatic stapler and trimmer
 Heidelberg Folding Machine with automatic folding (A1 – A6 – Maximum 5 folds)
 Guillotine Poler Computerised Machine x 2
 Heidelberg Euro Binder – Perfect Binding
 Perforating and scorer
 Renz Auto puncher and Spiral Binder

This means that we can print and achieve the highest quality for all sorts of magazines, small (10 pages) to big volume (over 500 pages) books, annual reports, spiral bound dairies, calendars (desk & wall), folders, and newsletters among others.

BENEFITS:
 Speedy delivery
 Competitive prices
 Guaranteed Quality
 Free consultations
 Machine proofs for all your jobs

OUR PROMISE: Our team of knowledgeable experienced and professionals are dedicated to quality and efficiency.

SECURITY: All jobs are treated with paramount care, safety and confidentiality. We have a well-established strong system that ensures the integrity, privacy and security of your job right from the time the job is accepted to the time it’s delivered back to you.

CAPACITY: Vision Printing has invested heavily in machinery and manpower to ensure that we delivery your expected quality with a professional team that is always motivated to serve you. We emphasise attention to details, proper planning, forecasting and strategizing so as to remain at the forefront of our competition.

CUSTOMER CARE: Vision Printing appreciates that; customer care is a prime consideration and therefore has systems in place that involve maximum customer satisfaction.
That is we at all times;
 We match our products & services with our customers’ needs,
 Offer value for money,
 Are efficient and reliable in fulfilling orders,
 Communicate, communicate, communicate,
 Provide good after sales services

ADVERTISING SERVICES

New Vision advertising partners with organizations and positions them competitively to maximise every opportunity available in their target market.

Print media advertising services are provided in both the newspapers and magazines. The excellent quality of the colour and reader delivery makes the service a leading player in the business.
Electronic media advertising services are on the website, radios and television offering practical marketing solutions to growing organizations.

New Vision offers a comprehensive package for advertising, communication and design, bringing together a unique combination of advertising platforms that maximizes effective reach of target markets or audiences.

New Vision advertising bases solutions on market analysis, rather than assumptions and client satisfaction drives New Vision advertising to peak performance at all times and maximizes client retention.

Advertising services offered by New Vision PPCL include:-

Display & Classified adverts
Supplements
Theme supplements – motor mart, food guide, property and shopping
Special review
Job adverts
Tenders
Insertions
Website adverts
Radio adverts
Television adverts

Please refer to the attached advertising rate card.

CIRCULATION DISTRIBUTION SERVICES

Circulation distribution services ensures that all New Vision products are sold and distributed daily to all major towns in Uganda and neighbouring cities like Nairobi, Kigali and Juba. Circulation services aims at getting the newspaper on the market early enough to conveniently serve all readers at a profit.

New Vision is a member of the Audit Bureau of Circulations South Africa (ABC). The New Vision, Sunday Vision and Bukedde circulation figures are independently audited every quarter.

ABC registration offers independently audited, accurate, consistent and regular circulation data, in addition it

Gives credibility to the circulation data
Provides content that aids the advertiser in media planning and buying decisions
Aids the publisher in selling advertising

CONTACT NEW VISION

HEADQUARTERS -
+256 (0)414 337 000
+256 (0)312 337 000

EDITORIAL -
editorial@newvision.co.ug
+256 (0)414 337 000
+256 (0)312 337 000

ADVERTISING -
advertising@newvision.co.ug
+256 (0)414 337 000

Advertising Rates
CLICK HERE TO SEE RATE CARD

 

PRINTING -
Print@newvision.co.ug
+256 (0)414 337 000
+256 (0)312 337 000

 

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